Campaign Management
- Can you identify the most cost-effective channels?
- Do you really know your Customers?
- Will customer segmentation help your targeted activities?
- Can you run a campaign with outsourced providers yet use the single system?
- How much does wasted time and lost data cost you?
The Campaign Management module is designed to enable you to create targeted marketing campaigns and to track the success of these activities. You can reduce costs further by running email and SMS activities directly from Simple Customer Management.
We remove the guesswork from measuring the success of an activity by measuring the number of responses and successful conversions from Prospects to Customers. Create Campaigns and Activities by communication channel. Was it Radio, TV or the Web? This module quickly lets you determine the most successful channel for your Customers.
You can manage your Customer database, categorise your customers by demographic segments and traits, create your own target-lists, manage opt-in/opt-outs and track your Customer interaction even through to Activity Fulfilment.
Are you an Agency? Do you have a Supplier who manages your Fulfilment? Use Simple Customer Management Campaign Management module like your very own B2B portal. Record-level security will also allow your Clients and Suppliers to collaborate without fear of sensitive corporate data being visible.
Among the standard reports are Campaign Cost & ROI, Activity Channel, Customer Demographics, Customer Conversion and Campaign Fulfilment reports. The standard Customer and Activity analytical reports are OLAP ready for integration with most Business Intelligence packages.
To try this or any Simple Customer Management module for 14 days obligation-free, register now
Just look at some of the features.
Features list
- Account management
- Campaign and Activity management
- Activity Channel Management
- Shared Calendars
- Automated Appointment reminders
- Customer database
- Customised Target Lists
- Full-featured email engine
- SMS and email Customers
- Group SMS function
- Document management
- Automated email/SMS Customer reminders
- Customer demographic management
- User-defined Trait management
- Customer history
- Targeted Marketing
- Demographic reporting
- Fulfilment management
- Real-time Fulfilment Capture
- Task List Management
- Automatic Reminders
- Global locality and time-zones
- Supports Asian character set
- User-controlled Admin functions
- Account-level permissions
- User Session control
- Group-level Permissions
- Campaign and Activity-level Permission
- Custom forms